I help studio owners and instructors go from underbooked, chaotic, and stressed to automated, waitlisted, and calm. Sound good? Let's get started.
I help studio owners and instructors go from underbooked, chaotic, and stressed to automated, waitlisted, and calm. Sound good? Let's get started.
get the course
"Alexa's powerful coaching has empowered me to create and design the business of my dreams. The immeasurable amount of information and guidance I received from her Group Marketing Course has given me the confidence to accomplish my goals and change lives in an extraordinary way. Alexa's leadership and encouragement has reaffirmed my own belief in building a fitness business that will be profitable and make meaningful change."
I get it - even just saying the word "marketing" feels overwhelming. Am I referring to digital marketing? Events? Facebook Ads? Local press?
Chances are, if you're a small business owner, your days are full of spreadsheets, accounting, providing the actual service, and putting out fires in-between.
Having time to write your weekly newsletter, stick to your content plan for social, and launch that referral campaign feels like a (very) distant dream, despite the fact that you know it's necessary for growth.
Marketing shouldn't feel like throwing spaghetti at the wall, waiting for something to stick.
Does the idea of sitting down to finally tackle your marketing strategy feel overwhelming?
Does the idea of sitting down to finally tackle your marketing strategy feel overwhelming?
ESPECIALLY WHEN YOU'RE currently facing:
ready for your business to change?
This self-led course is for the fitness entrepreneur who loves to keep learning, and wants to know how to focus their marketing efforts on the most efficient channels.
introducing...
Module One: Mapping Your Client Journey
In this session, we'll go through the user journey of your clients from the moment they follow you on social, and you'll learn how to turn infrequent visitors into your best customers.
Module Two:
Catch Those Clients
We'll go through results from different campaigns to see what works best for your business, so you'll feel empowered in making budgeting decisions. No more "seeing what sticks".
Module Three: Price your Business RIGHT
Pricing your classes competitively but profitable is a tough balance. We'll look at the unit economics of intro pricing (first-time free vs. 1+1 class packs), in-person vs. virtual pricing, and competitors in your market to ensure your pricing strategy flows, and generates a healthy profit for your business.
Module Four:
Is Your Brand Accurate?
Every wonder why when you think about DryBar or SoulCycle, you can instantly picture the signature gray and yellow tones? We'll go through your brand colors, fonts, logos, and more to ensure you're seen as an elevated, cohesive brand. And yes, creating an IG wall for your studio will be included (and encouraged)!
Module Five:
Know Your Numbers & Frequency Driving Strategies
In this session, we'll go through the numbers you need to know to stay ahead in your business. We'll go through the industry standard for email engagement, social numbers, and attendance and operational metrics. You'll also get a few checklists here for frequency driving campaigns, challenges, and anything you'd need to engage your "sometimes" clients and turn them into your most frequent customers.
1. Marketing Assessment
2. Zapier Tutorial
3. Building Your Marketing Funnel
4. Mission Statement Workshop
How does this sound?
a month by month breakdown of goals
access to DISCOUNTED 1:1 marketing support from me
confidence and clarity in your marketing strategy
a better way to build an engaged audience
let's do it
a community of peers in your same industry
Marketing as a whole seems pretty overwhelming - put that together with the very niche market of boutique fitness and wellness, and it's tough to know what will actually work.
I take my decade of experience from SoulCycle + lululemon to help you understand why the boutique fitness industry is different, what works in our market, and support you in achieving your goals.
Once you've purchased and you're granted access to the course via Teachable, you will have access to all of the modules. I go through exactly how you should pace them out in the first introduction video, though, so you have a clear roadmap at the best way to tackle the information!
Frequently Asked Questions
Yes! Once you've purchased, you'll get invited to a complimentary membership of The Friday Society Membership where you can ask me anything that you're struggling with, want to go deeper on, or really any marketing question you have! If you want to stay on with the membership, you're completely welcome to!
The modules are all designed to fit together, so that you walk out of the 5 weeks with a fully fleshed out marketing strategy. If one week doesn't apply to you, I still recommend you complete it and do the homework, and listen to your peers go through the assignment for an opportunity to see how other business owners operate. If you just need help with one specific area, you can always book a call with me, by clicking below.
LISTEN ON APPLE PODCASTS
If you're still unsure, have a listen to The Friday Society podcast, where we interview industry experts and give tangible advice to wellness entrepreneurs like you. You'll get a sense for who I am, and what I like to cover.
but first